2024 Creator Pricing Benchmark Report

Are we paying influencers too much? What’s the market rate for a Reel? Will creators be offended by my free product offer? How can small brands compete without blowing their budgets? 

Our 2024 report breaks down the latest benchmarks and trends for influencer and UGC campaigns, exploring how factors like audience size, usage rights, exclusivity, and growing competition are driving prices. Whether you're a small startup or an established player, this report will help you navigate the complexities of creator partnerships and understand what truly influences rates in the today’s creator economy.