2023 Creator Pricing Benchmark Report

Are we paying influencers too much? What’s the market rate for a Reel? Should we pay micro-influencers cash? Or is free product still okay?

For the past 3 years, our brand deal database has helped thousands of creators understand their worth and what brands are willing to pay.  Now, for the first time ever, we're helping brands understand what their peers are paying creators and what "normal" compensation rates are for various forms of influencer-brand partnerships within the industry. 

Download this report to discover the latest influencer pricing and gifting trends, definitive deliverable pricing benchmarks across different follower buckets, exclusivity and usage premiums, as well as norms and standards for your industry.